Research Experiences

Work Under Review

Pfeuffer, A., Phua, J., Pfiffelmann, J., & Zhao, Q. (Under review). Reaching the Vaccine-Averse: A Multi-Method Investigation of Trust Cue Effects in Social Media Vlogs about Vaccinations.

PhD Researcher

Algorithmic Persuasion on TikTok: A Differential Vulnerability Perspective

02/2026 - present

Amsterdam School of Communication Research (ASCoR)

Collaborators & Supervisors: Dr. H.A.M. (Hilde) Voorveld, Dr J. (Joanna) Strycharz, Dr. C.S. (Corine) Meppelink, Dr. P.L. (Priska) Breves

TikTokAlgorithmMixed-methodData donationEye-trackingSurveyExperiment

Research Assistant

Exploring Persuasion via Parasocial Relationships with (Virtual) Influencers

02/2025 - present

Amsterdam School of Communication Research (ASCoR)

Experience Sampling MethodExperimentLongitudinalRVirtual influencer

A Multi-Method Investigation of Trust Cue Effects in Social Media Vlogs about Vaccinations

03/2023 - 08/2023

Amsterdam School of Communication Research (ASCoR)

Supervisor: Dr. A.P. (Alexander) Pfeuffer

Mixed-methodFocus groupTrustInterpersonal communicationAtlas.ti

The Effect of Faces in Human-robot Interaction In the Age of Social Robots

06/2023 - 10/2023

Amsterdam School of Communication Research (ASCoR)

Supervisor: Navya Sharan

ExperimentHCICozmoRobot

Researcher

Using ‘Digital Forensic Gaze’ and Digital Methods to Explore Deepfakes

07/2024

Digital Methods Summer School, University of Amsterdam

Supervisors: N.B. (Natalia) Stanusch, Prof. dr. R.A. (Richard) Rogers

DeepfakeAI-generatedNetwork analysisGephiData visualization
Using ‘Digital Forensic Gaze’ and Digital Methods to Explore Deepfakes 1
Using ‘Digital Forensic Gaze’ and Digital Methods to Explore Deepfakes 2

Coding, prompting,“deprompting”: Testing AI generated images against the “broken telephone” game, based on images from the Ad Library Political Observatory

07/2024

Digital Methods Summer School, University of Amsterdam

AI-generatedPromptsMetaBias