Quyang Zhao

Quyang Zhao

PhD Candidate

Amsterdam School of Communication Research (ASCoR), University of Amsterdam

Research Interests

Algorithmic Persuasion
Human-Machine Communication
Media Psychology and Effects
(Virtual) Influencer Marketing

About

Hello - Hoi - 你好!

I am Quyang, a PhD candidate in Persuasive Communication at the Amsterdam School of Communication Research (ASCoR), University of Amsterdam, advised by Dr. H.A.M. (Hilde) Voorveld, Dr J. (Joanna) Strycharz, and Dr. C.S. (Corine) Meppelink

Prior to this, I obtained both a rMSc degree in Communication Science (research master, Cum Laude Distinction) and a BSc degree in Communication Science from the University of Amsterdam, and a BA degree in Advertising (Distinction, Outstanding Graduate) from China Jiliang University. Previously, I worked as a research assistant and a teaching assistant at the University of Amsterdam.

My PhD research examines algorithmic persuasion from a differential vulnerability perspective, focusing on why some individuals and groups are more susceptible to algorithmic influence than others. I aim to develop effective interventions that empower people to recognize and cope with algorithmic persuasion in everyday digital life.

I love Arsenal ❤️, movies 🎬, photography 📸, and playing with cat friends 😽!

News

2026-05

Joined the European Advertising Academy Communication Committee

2026-04

A paper accepted by ICORIA 2026 Conference (Barcelona, Spain)

2026-02

Graduated as Master in Science with Cum Laude Distinction and started my PhD at the University of Amsterdam 🎉

2026-01

Work accepted by ICA 2026 Conference (Cape Town, South Africa)

2026-01

Work accepted by Etmaal 2026 Conference (Papendal, Arnhem, the Netherlands)

2025-11

Received Digital Communication Methods Lab Thesis Grant for my Research Master's Thesis

2025-06

Received International Conference on Research in Advertising (ICORIA) Student Grant as one of the two recipients