Conference Presentations

2026

  • Zhao, Q., Breves, P. L., van Berlo, Z. M. C., & Strycharz, J. (2026, June 25-27). Does Diversity Representation Matter? Examining How Parasocial Interaction and Influencer Virtuality Shape Dual Attitudes. 24th International Conference on Research in Advertising (ICORIA), Barelona, Spain.
  • Zhao, Q., Breves, P. L., van Berlo, Z. M. C., & Strycharz, J. (2026, June 4-8). How Influencer Diversity and Virtuality Shape Dual Attitudes? From Parasocial Interactions to Parasocial Relationships. 76th International Communication Association (ICA) Conference, Cape Town, South Africa.
  • Zhao, Q., Breves, P. L., van Berlo, Z. M. C., & Strycharz, J. (2026, February 5-6). Diversity representation in influencer marketing and the role of influencer virtuality. Etmaal van de Communicatiewetenschap 2026, Papendal, Netherlands.
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2025

  • Breves, P. L., Zhao, Q., & van Berlo, Z. M. C. (2025, June 26-28). The development and effects of parasocial relationships with virtual vs. human influencers: An experience sampling study. 23th International Conference on Research in Advertising (ICORIA), Rotterdam, Netherlands.